Category Sales & Marketing

You don’t need to be an SEO expert to get results. Here are the 5 essential SEO basics that small business owners should focus on in 2025.

Struggling to set a marketing budget? Here’s a practical guide to help you decide what to spend, where to spend it, and how to get results on any budget.

Stop the Scatter: How to Build a Simple Marketing Strategy That Actually Works If the phrase “just post more content” makes your eyes twitch, you’re not alone. Marketing for small business owners often feels like juggling flaming torches: multiple social…

What to Post When You’re Tired, Busy, or Just Out of Ideas There’s nothing quite like sitting down to “create content” and… nothing comes out. Your brain feels blank. The cursor blinks. And somehow the pressure only grows the longer…

Email Isn’t Dead — You’re Just Using It Wrong If you’ve been told that “email is dead,” take a moment to check your inbox. Chances are, you’ll find a handful of newsletters, updates, welcome emails, and special offers waiting for…

What Google Ads Can (and Can’t) Do for Your Business If you’ve ever heard someone say, “Google Ads are the key to instant business growth,” you know the lure. It sounds simple: pay a bit, show up at the top…

If Your Website Confuses People, They Won’t Stick Around (Here’s How to Fix That) You poured time, effort, and money into your website. You carefully listed your services, picked a colour palette that matches your brand, and maybe even added…

How Much Should I Spend on Marketing? A Practical Guide for Small Business Owners If you run a small business, you’ve probably asked yourself this question more times than you can count: “How much should I actually be spending on…