Employment Equity and Small Businesses: What You Need to Know You don’t have to be a big business to understand your responsibilities. The words “Employment Equity” often trigger a mix of panic, confusion, or a sigh of “that’s for corporates.”…
The Hidden Cost of Not Having HR Structure It’s not about being ‘corporate’ — it’s about staying in business. Ask any small business owner what they’re focused on, and you’ll hear things like: “Getting clients. Keeping the lights on. Delivering…
How do you build trust with your team (even if you still figuring it out). Clarity. Consistency. Communication. That’s your foundation. If you’ve ever thought: “I’m still learning. How do I lead confidently when I don’t have all the answers?”…
Stop the Scatter: How to Build a Simple Marketing Strategy That Actually Works If the phrase “just post more content” makes your eyes twitch, you’re not alone. Marketing for small businesses often feels like a mad dash across five platforms,…
What to Post When You’re Tired, Busy, or Just Out of Ideas There’s nothing quite like sitting down to “create content” and… nothing comes out. You’re already stretched running the business. You’ve got emails, calls, admin, invoices — and now…
Email Isn’t Dead — You’re Just Using It Wrong If you’ve been told that “email is dead,” take a moment to check your inbox.It’s not just alive — it’s thriving. Newsletters, updates, welcome series, special offers… it’s all there. Email…
What Google Ads Can (and Can’t) Do for Your Business Google Ads often get sold as a silver bullet — a quick way to drive traffic and boost sales while you sleep. But for many small business owners, they quickly…
If Your Website Confuses People, They Won’t Stick Around (Here’s How to Fix That) You worked hard on your website.You’ve got your services listed, a nice colour scheme, maybe even some testimonials. But here’s the question that matters: When someone…
How Much Should I Spend on Marketing? A Guide for Small Business Owners One of the most common questions small business owners ask is:“How much should I actually be spending on marketing?” And it’s a good question — because in…