Email Isn’t Dead — You’re Just Using It Wrong
If you’ve been told that “email is dead,” take a moment to check your inbox.
It’s not just alive — it’s thriving. Newsletters, updates, welcome series, special offers… it’s all there.
Email hasn’t died.
It just got more strategic — and in many small businesses, it’s being misused, underused, or ignored entirely.
In this post, we’re breaking down how to make email marketing work for your business — without sounding spammy, robotic, or desperate. Whether you’re just starting or ready to clean up a messy list, this one’s for you.
Why email still works (and always will)
Unlike social media algorithms or ad budgets, email is one of the few platforms you truly own. Once someone signs up, you have a direct line to them — no gatekeepers, no distractions, no noisy timelines.
Here’s why email still outperforms nearly every other channel:
It lands directly in your reader’s world
It builds trust and intimacy over time
It’s personal, permission-based, and incredibly cost-effective
You can automate it — and still sound human
But most small businesses don’t treat it that way. They either:
Send one-off announcements once in a blue moon
Try to write like a corporate newsletter
Or worse… they never send anything at all
Let’s fix that.
What email marketing should look like (for small businesses)
You don’t need a funnel with 87 automations.
Start with this simple 3-part system:
1. Welcome Sequence (automated)
This is what goes out when someone first signs up.
At minimum, it should include:
A warm welcome (why they’re here, what to expect)
Something valuable (freebie, insight, or story)
A personal “what I believe about [industry]” message
A light CTA (book a call, read a post, reply to say hi)
🛠️ We build this with MailerLite or Brevo — no tech overwhelm.
2. Weekly or Fortnightly Broadcasts
Keep it consistent — even if it’s just twice a month.
Here’s a basic rhythm:
Week 1: Quick tip or insight (“What I wish more clients knew…”)
Week 2: Proof or result (“How one client [win story]”)
Week 3: Personal update (“Here’s what I’m learning lately…”)
Week 4: Offer or CTA (“Spots are open for [thing] — here’s how to grab one”)
💡 All of this can come from your blog or social posts. Repurpose with purpose.
3. Occasional Campaigns (optional)
This is for launches, seasonal offers, or waitlists. Think:
“We’re opening bookings for Q3 — here’s what’s new”
“Free guide: 5 ways to fix your site before December”
“Want early access? Join the waitlist for our next workshop”
Campaigns can be short (3–5 emails) and still drive real results when written with empathy.
What NOT to do with email marketing
Let’s save you from some hard lessons. Avoid:
💣 Writing emails that are too long, too formal, or too vague
💣 Sending only when you want to sell something
💣 Forgetting to follow up after someone signs up (that’s the worst one)
💣 Ignoring mobile formatting (half your list is reading on their phone)
And for the love of small businesses everywhere… please don’t use “Newsletter #43” as your subject line.
Real results, even with a small list
You don’t need 10,000 subscribers.
We’ve seen real traction from lists of under 200 people — because when those 200 trust you, open your emails, and take action, they become:
Clients
Referrers
Advocates
Email marketing is not about shouting at strangers. It’s about nurturing the relationships you already started.
How we help clients get their email systems right
If you’re nodding along but thinking “I don’t have time for this,” — we get it.
That’s why our email marketing service focuses on:
Helping you pick the right platform (MailerLite or Brevo)
Writing or editing your welcome sequence
Building out basic automations
Setting up templates that you can actually use
You stay in control. We do the heavy lifting.
Ready to start showing up in inboxes that matter?
You already have something to say. You just need a way to say it — consistently, clearly, and without overthinking it.
🎁 Download our free Marketing Clarity Kit
It includes plug-and-play email prompts, a content calendar, and a strategy template to get you started the smart way.
👉 [Download Now]
Final Thoughts
Email marketing isn’t about “the list” — it’s about building trust at scale.
When you stop overthinking it, and start sending the kind of messages you’d actually want to receive, email becomes a quiet powerhouse in your business.
Not loud. Not flashy. Just consistent results, one message at a time.
